First, consumers decide whether to search online or offline and then whether to buy online and offline. Webrooming or showrooming is a multi-stage decision-making process for the consumers. The authors have used structural equation modeling and multiple regression analysis to validate our theoretical model. The authors have conducted empirical research, whereby 243 responses were obtained from a cross-sectional survey. Further, the authors explored how various antecedents of showrooming and webrooming have differential effects on various stages of a purchase decision-making process and how product type moderates the relationships. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during information search and channel choice during actual purchase. The purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. This is one of the first studies to investigate consumer behaviour related to cross shopping based on psycho-social dimensions. The present study has multiple implications that would enable managers to effectively utilize cross shopping behaviour such understanding of satisfaction beyond those derived from the product only. The present study contributes to the domain of cross shopping behaviour by illustrating the social motivators behind the same and novel satisfaction outcomes because of the cross-shopping process. The findings also revealed contextual moderators of the cross-shopping process. The findings indicate various motivations of cross-shopping such a habit and the joy of discovery while novel aspects of satisfaction emerge such as process satisfaction and social satisfaction.
The researchers conducted 52 in-depth interviews and the collected data were subjected to open and axial coding to generate the conceptual model. The study is exploratory and is conducted using an interpretive approach. The present study explores the socio-psychological motivations and different types of satisfaction derived from “cross-shopping” behaviour namely, showrooming and webrooming in a developing nation. The industry organization has teamed up with the Consulate General of Monaco, QVC and the Entertainment Industry Foundation for the networking and fund-raising event, which will feature a silent auction and delicacies from New York restaurant favorites Le Cirque 2000 and Osteria del Circo.Ī portion of the proceeds will benefit the National Women’s Cancer Research Alliance, which was founded by Lilly Tartikoff.The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. MONACO CONNECTION: The beauty of the Cote d’Azur is the guiding theme for the Accessories Council’s “March in Monaco” party, to be held March 6 at the Marchon Showroom at 8 West 40th Street in Manhattan. Maria Turgeon, who has shown her line of handbags and weekenders from a showroom at 152 West 27th Street, has handed over wholesale sales to Cynthia O’Connor & Co. Accessories, which represented Lulla’s handbag and scarf firm, Bindya Accessories.īesides the Bindya line, Pure will represent Summer Tompkins handbags, Piu Natura scarves, Langston Bourquin hats, jewelry by Lapis Lois and hair accessories by Mei Fa. Until recently, Lindholm was an account executive at D.P. “We thought we were better together.”ĭale Lindholm and Bindya Lulla are opening Pure Accessories, a 1,500-square-foot space at 389 Fifth Avenue. “We share a lot of clients, we are always referring people to each other,” said Natt. The combined entity will offer retailers Capital A lines such as Cynthia Rose, Stephanie Johnson and Temma Dahan, alongside Sola’s Bajra, Dorian Webb and Pazuki. Both companies still operate as separate entities, though they are planning to cooperate on marketing and sales, according to Sola’s owner Lisa Natt. Among them:Ĭapital A has relocated and moved in with Sola at its 162 Fifth Avenue offices. SHOWROOM SHUFFLE: As next week’s transition market in New York approaches, a number of showroom moves have been made.
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